Key points

  • Start from your customers' words, not your industry's jargon
  • Group searches by what the person wants, then give each group one page
  • In Malaysia, check English, Malay and Chinese searches separately

What a keyword is

A keyword is simply what someone types or says into Google: “maxis fibre price”, “jelly cake near me”, “klinik gigi kuching”. Keyword research finds the searches that bring customers, how often they happen and who already ranks for them.

Where to find them, for free

  • Google Search Console: the searches you already appear for, with real numbers
  • Google autocomplete and “People also ask”: what people type around your service
  • Google Keyword Planner: rough monthly search volumes, free with a Google Ads account
  • Your customers: the questions they ask on WhatsApp, on the phone and at the counter

Understand what the person wants

The same topic can mean different things. “Maxis vs Unifi” is someone comparing; “Maxis fibre Kuching” is someone ready to sign up. Group searches by intent and write one page for each group:

  • Learn: they want an answer, which suits a guide
  • Compare: they are choosing, which suits a comparison page
  • Act: they are ready to buy or visit, which suits a service or location page

Make a keyword map

Give every page one main group of searches, and never let two pages chase the same one: when pages compete, Google often ranks neither well. The map becomes your page plan, which is why ALS Launch is 8 to 35 pages rather than a fixed number.

Languages in Malaysia

Customers search in their own language, and often mix them. One customer types “dentist kuching”, another “klinik gigi kuching”, another “古晋 牙医”. Check each language separately, and write properly translated pages rather than machine-translated copies.