Case study · National search
fibremaxis.com: competing nationally with genuinely useful pages
An authorised Maxis dealer website up against long-established telecom sites. Instead of chasing broad keywords, it answers the decisions people are actually making.
2,227Google clicks in 6 monthsfibremaxis.com · 4 May – 3 Nov 2026 · Search Console
151,757times shown in Google resultsfibremaxis.com · 4 May – 3 Nov 2026 · Search Console
3.9average position for “unifi vs maxis fibre”fibremaxis.com · 4 May – 3 Nov 2026 · Search Console
The challenge
Broad searches such as “maxis fibre” are dominated by large, established websites. A young dealer website will not win those quickly, and trying to usually means many thin pages that Google ignores.
What we did
- Built pages around real decisions: Maxis vs Unifi, Maxis vs CelcomDigi, which offer to choose, what to do when the connection keeps dropping
- Gave each page one clear purpose, with structured data and an FAQ that matches what is visible on the page
- Linked each question to the right offer page or coverage check
- Monitored Search Console every week, so each change is measured before the next one
What the data shows
Comparison and problem-solving pages bring most of the clicks. In the same six months, the search “unifi vs maxis fibre” reached an average position of 3.9.
Not every page wins. We track the pages that decline and fix them based on evidence, not guesswork.